


Who we are, what this is, and how it started
Aging needs a re-brand. Let’s call it “arriving.” I’m a 50+ brander, storyteller, longtime fashion/retail writer and creative director.
Clothes are one way we tell a story for ourselves about who we want to be when we grow up. Once I finally figured this out, I wanted to help anyone else who’s interested figure it out, too. And then I wanted us to grab a cocktail together.

Why Subscribe?
You, like me, crave someone to unpack all things style with. Someone accessible and authentic, who’s acquired some information over time. Let’s do it together.
- I don’t believe you “either have it or you don’t” when it comes to style — I believe we can learn it, and I am ready to get into it with you.
- I’m truly accessible and approachable. I respond. I answer reader questions.
- I’m a grown up. Literally and figuratively. No snark, no lunchroom b.s. And I understand the things only a 50+ year old will understand.
- I am trying to be a good person, free of judgement — it creates a community of kindness.
- I am a gate lifter, not a gate keeper.
- I love to advance great voices here.
- I will be very imperfect, but I’ll always tell the truth.
- I am an early adopter of secondhand shopping.
- I give lots of value — my posts will always have new information or ideas, and there will always be plenty of them.
Rachel's Glossary
